Every year the large companies release an annual report. We have seen them in all forms and shapes. Both digital as well as printed versions. AkzoNobel took it even a step further and added AR technology to their already beautifully designed annual report. By using the Layar technique the report really comes to live. For example, the reader is addressed by the CEO of AkzoNobel when opening the report. Next to that there are several videos available to create an even bigger engagement towards AkzoNobel and her activities. Not only the annual report is provided with the Layar technology but also the accompanying compostable and recyclable paper cup contains video material. AkzoNobel is showing they are not only innovative in their own work field but also know how to surprise fellow human beings in different ways.
Click at the images to enlarge and scan with the Layar app.