ANWB Kampioen

POSTED IN Portfolio | TAGS : , , August 7 2013

The monthly magazine of the ANWB, named “de Kampioen”, was primarily read by a slightly older audience. To find a better connection with the younger readers, interactive print is used here since early 2013. Through various animations and attractive elements (such as a quiz), the magazine received a very modern boost, all thanks to Layar.

Examples

Click on the images to enlarge and scan them with the Layar app. 

Watch the cover come alive with Layar

ANWB_1

Take the traffic test with Layar

ANWB_verkeerstest

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