Gran Baron introduction

POSTED IN Portfolio | TAGS : , , August 7 2013

For the introduction of the Spanish cava brand Gran Baron in Belgium, an orange container was placed in the Central Station of Antwerp. The content of the container was unknown and passersby could guess what was inside. Through daily changing Layar-messages, people got hints about this content. Through the combination with a social media campaign (YouTube, Facebook, etc) visitors of the station received a challenging experience. In addition, this proves that Layar is not only suitable for magazines, but also for large scale print work such as billboards, posters and even containers

Example

Click on the image to enlarge and scan it with the Layar app and watch the content of the container.GranBaron_1

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