AR Concepts

An AR CONCEPT STARTS WITH AN IDEA AND AN ORIENTED GOAL

An AR implementation you don’t do just in a minute. Everything is possible in this innovative world of Augmented Reality (AR).The implementation must, however, fit into the goal that the organization or campaign pursues. For example, is it meant to be an experience, an interaction or is it an acquisition? All valid arguments to develop a thorough concept. So an AR concept starts with an idea that eventually is converted to a measurable goal. Before our team starts with the actual production, there are some questions that should be answered.

This involves questions such as:

  • What is the purpose of the campaign?
  • Who is the target group?
  • What message should be conveyed?
  • In which language and form will the content be offered?
  • What does the campaign radiate?
  • Which interactive features will be offered?
  • How are targets measured during and after the “going live” of the campaign?

In short, many questions to which answers will be needed in order to come to a good AR concept.

Creation

CREATION. FOCUSED ON THE OBJECTIVE.

The devised concept has an appropriate and appealing design that contributes to the defined objective. We start from the content that’s already present, but if specific content must be made, it can of course be realized by us. Our team is able to visualize concept, style and content into appealing and functional AR implementations in no time.

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