The PSV football club was founded 100 years ago. To bring this to the forefront, the Eindhoven daily paper conducts a campaign where the history of PSV is discussed over 100 days.
Of course there is much more material available than can be displayed in a normal advertorial. Through Layar the reader gets the daily opportunity to view sometimes unique images and information. Of course the reader can also follow PSV on Twitter for example and make use of special offers.
Click on the images to enlarge and scan them with the Layar app.